Michael’s Story
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How it all started…
Born and raised in Los Angeles, Michael traveled extensively through Europe before settling for a time in Sweden. He then made his way to Toronto where he attended York University to study philosophy in preparation for a law degree. His legal aspirations would soon take a back seat, as Michael’s entrepreneurial spirit took hold.
Style and Beyond
Michael conceived and co-founded The Baffi Collection, a men’s accessory brand best known for inventing stylish wooden pocket squares crafted by artisans in Ontario. The brand grew to include a men’s luxury accessories boutique in the prestigious Fairmont Hotel, Toronto.
Culinary Passion
During his time as a stylish and outspoken contestant on MasterChef Canada, Michael’s culinary skills and creative talents were on full display. It was his love of cooking and inherent desire to innovate that would lead him to create The Ultimate Cutting Board, a prep station handmade in Canada that was hailed as a godsend for the home cook.
In High Spirits
In 2016, he turned his attention to the spirits industry, becoming a shareholder in Rabbit Hole Spirits, a bourbon distillery in Louisville, Kentucky. As the Chief Marketing Officer and the company’s first-ever hire, Michael’s unrelenting drive and ability to think outside the box were instrumental in growing the brand’s marketing and sales efforts. In just a few years’ time, Rabbit Hole became one of the fastest-growing bourbon brands in the world, attracting the likes of Pernod Ricard, now a major shareholder.
Building the Future
Michael decided to turn his attention to real estate, first trying his hand at renovating hundred-year-old homes in the city’s most prominent neighbourhoods. Then, he set his sight on much bigger projects, chief amongst them Genevieve Hotel (the first location of Bunkhouse Hotels in Louisville). That began his role as a developer in Louisville, which has led other hospitality ventures across North America.
Eat, Travel, Love
Currently, he’s working remotely, travelling the world with his wife and newborn and documenting his every day (from strange foods to mesmerizing moments with his daughter). With his audience and views growing steadily — now with over 50M+ views across all channels, TikTok is his most active community. Michael’s latest video series titled “NO FIXED ADDRESS” has amassed millions of views. When he’s not travelling the world getting to know new cultures, he’s focused on being a great father to his daughter, a fantastic husband, and making meaningful moments for his family. All the while staying true and committed to living every day to the fullest.